1382424I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps.

Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video screens in their armpits.  When they lift their arm to expose their armpits it plays an advertising message about deoderant.  These “Pitvertisers” were sent out into the streets of London. Passers-by were reportedly amazed by the new marketing tactic – some were clearly impressed; but others thought it the pits…

The Store Is the Strategy

The Store Is the Strategy

You think you’re choosing what to buy. You’re not. From layout to lighting, retail environments quietly shape your decisions before you even realise it. Once you see it, you can’t unsee it.

The Politics of Time

The Politics of Time

What if many of our biggest crises are temporal? This article explores how modern assumptions about time quietly shape aged care, climate policy and governance.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.