Author: Kim Hatton

Messiness

The “broken window” theory has been around for ages. It was based originally on an observation of old buildings – if a broken window isn’t repaired promptly that it acts like an invitation for vandalism. ...

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Choice isn’t always a benefit

Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection...

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Psychic Retail

Running all weekend at 303 Grand is a whole new pop up retail concept. Subports, an SMS purchasing system is presenting a shop of unique gifts that will be wrapped up so that buyers won’t know what’s inside. An...

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