The main problem is that it doesn’t really smell – it would work far better in an airport environment if it gave of some of the smell of a freshly cooking pizza. Who could resist in arrivals after getting off a long flight and whilst waiting for your bags…..
I thought these machines did give off a smell – wonder if it was changed for the airport? Pity if it was.
Most people believe they are making independent decisions. In reality, they are responding to systems they cannot see. From algorithms to economic structures to social norms, the real driver of behaviour is rarely the individual—it’s the environment shaping what feels possible, reasonable, or true.
Most environments are designed to stimulate. The most effective ones do the opposite. Calm doesn’t slow decisions—it improves them.
Some environments push behaviour. Others remove the need to push at all. The difference lies in how friction is designed—or eliminated.
Aldi doesn’t just sell groceries differently—it changes how people think, choose, and move. This is what happens when you design for constraint instead of abundance.