Author: Kim Hatton

American Express – Mr Wong

This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then.  The agency thought it was tired,...

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Qantas

Before “I still call Australia Home” and the Australian Children’s Choir commercials Qantas were “the spirit of Australia, the flying kangaroo”. This commercial is from 1983.

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New Wii Baby

In the ever-increasing range of weird Wii peripherals comes “Baby and Me” by 505 Games.  Its a baby doll that you can stick your Wii remote into, which allows the doll to react by giggling, gurgling or crying through...

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eBay goes bricks & mortar

This Christmas Ebay will come out of the digital age and go analog with a pop-up bricks & mortar store on West 57th St in NYC. Opening Nov 20th the 500m2 store will stock some of the most desirable and cutting edge fashion...

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Uniqlo’s sales rise again

Uniqlo’s same-store sales in October were up 35.7% over last year in Japan, following falling temperatures, the launch of the +J collection and other promotional campaigns. The number of customers in these stores rose...

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Air New Zealand

A beautiful campaign from the 90’s which was just haunting in its music. The audio is of a classic Maori love song called “Pokarekare Ana” sung by New Zealand’s very own Dame Kiri Te Kanawa in her...

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Australian Made

Many people think of the “Australian Made” campaign as being something relatively new. In fact its not and goes back to the very early 80’s and the height of the community service advertising boom (mostly...

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