Qantas
Before “I still call Australia Home” and the Australian Children’s Choir commercials Qantas were “the spirit of Australia, the flying kangaroo”. This commercial is from 1983.
Read MoreAuthor: Kim Hatton
Increasing sizes people order
In fast food restaurants & food courts you typically see a whole range of different drink sizes but often those retailers question offering the extreme size drinks because sales of them are relatively low. However, research...
Read MoreNew Wii Baby
In the ever-increasing range of weird Wii peripherals comes “Baby and Me” by 505 Games. Its a baby doll that you can stick your Wii remote into, which allows the doll to react by giggling, gurgling or crying through...
Read MoreeBay goes bricks & mortar
This Christmas Ebay will come out of the digital age and go analog with a pop-up bricks & mortar store on West 57th St in NYC. Opening Nov 20th the 500m2 store will stock some of the most desirable and cutting edge fashion...
Read MoreUniqlo’s sales rise again
Uniqlo’s same-store sales in October were up 35.7% over last year in Japan, following falling temperatures, the launch of the +J collection and other promotional campaigns. The number of customers in these stores rose...
Read MoreAir New Zealand
A beautiful campaign from the 90’s which was just haunting in its music. The audio is of a classic Maori love song called “Pokarekare Ana” sung by New Zealand’s very own Dame Kiri Te Kanawa in her...
Read MoreAustralian Made
Many people think of the “Australian Made” campaign as being something relatively new. In fact its not and goes back to the very early 80’s and the height of the community service advertising boom (mostly...
Read MoreWhen 1 stop shopping goes too far
I know stores like Wal-mart prides itself on being a one stop shop for all your needs. I also know that “cradle to grave” customer retention strategies gained popularity in the 90’s and are now pretty much...
Read MoreRare coloured diamond auction
Sotheby’s are planning an auction on Nov 17 in Geneva which will feature a collection of some 400 lots of rare natural-coloured diamonds and historic jewels estimated to fetch in excess of 29.5 million. One of the most...
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