Ansett
This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was...
Read MoreAuthor: Kim Hatton
Planeshop for Glasgow Airport
Pop-up retail isn’t new by any means but its not seen that much in airports except as casual leasing in “spare” space. What is interesting is how its being handled in a new store opening soon at Glasgow...
Read MoreCarlton Draught
This campaign from 2004 created a bit of a fuss, particularly the canoe ad. The Advertising Standards Bureau issued a complaint based on ” “Because it is a bit ‘dangerous’.” “Some crazy person would get out there and do...
Read MoreAntz Pantz
The original Antz Pantz campaign was created by Mara Marich & Sarah Barclay from The Campaign Palace. Iain Mackenzie was the director. In 2003 the campaign was essentially remade or updated by Whybin TBWA and again directed...
Read MoreCarefree Tampons
The Feminine Hygiene product category was probably one of the hardest to work on in the 80’s particularly as most of the product managers were men. Having to sit through a bloke describing the benefits of a “silky...
Read MoreHow far can you go with themed food?
I have to admit when I first saw this concept I nearly threw up but at the same time was amused and intrigued. I hadn’t really thought about where the line between fun & bad taste lay with themed food establishments...
Read MorePatrix Cox Tokyo store
I do like all white fitouts but too frequently they lack texture & dimension so look very sterile. Japan does some of the best all-white fitouts you can find and the Patrick Cox boutique in Tokyo’s Aoyama district is...
Read MoreArmy Reserve
This was another campaign & jingle in the 80’s which just got into your head and wouldn’t leave. The campaign itself went on for around a decade. From very vague memory (hey it was a long time ago!) this...
Read MoreTabatha’s Salon Takeover
Tabatha Coffey’s successful first series of Tabatha’s Salon Takeover is due to launch in Australia on Sept 16 on Arena TV. Its a formula made famous by programmes like Ramsey’s Kitchen Nightmares and the...
Read More