Pop-up retail isn’t new by any means but its not seen that much in airports except as casual leasing in “spare” space. What is interesting is how its being handled in a new store opening soon at Glasgow Airport. They’ve leased a shop to Planeshop as a permanent tenant but the actual brand/retail concept featured in there will change periodically.
Brands will take over the store for a limited time, including changing the shop’s exterior graphics to match their identity. Currently, consumers are invited to vote for the brands they’d most like to see in that role. No word yet on how long each brand will stay in place, but once that time is up, another brand will move in and take over, ensuring that there’s always something new to see in the store. Also available at Planeshop will be Planemix, a downloadable selection of global digital music tracks that rotates each month, and “Foodflight,” a selection of tapas and sangria for takeout or in-store dining.
Planeshop’s flexible retail concept is patent-pending …. one to watch…….
