Author: Kim Hatton

Trump SOHO opening soon

The much awaited 46 storey, 400 room Trump SOHO is due to open somewhere around the end of the year. There is no “official date” though they are accepting bookings from Feb 2010 with prices starting at USD389. ...

Read More

Lindamen Wines

Another classic from the early 80’s, though the campaign itself started in the late 70’s written (if I recall correctly) by Peter Carey. I remember scheduling this in a Sunday night movie without first checking what...

Read More

Ideas for Sandwich Packaging

Lets face it, sandwich packaging is pretty boring. I don’t know how many sandwiches I’ve bought in my life but I don’t think I’ve ever really seen one that made me go wow. Some are creative but not...

Read More

Streets Blue Ribbon Ice Cream

On Youtube this is listed as 1988 but it was actually 1983/4 and I don’t think it ran till 1988 because the jingle made a lot of people a tad uncomfortable – you have to remember the times. Just after this campaign,...

Read More

Cottees Cordial

I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead.  So many great campaigns nearly died before they hit the screens – probably still do. This one came out just before the...

Read More

Do the Right Thing

Another of the classic community service campaigns from the early 80’s. An anti-litter movement began in 1969 in Victoria with the formation of “Keep Australia Beautiful”. Its major anti-littering campaigns...

Read More