Ideas for Sandwich Packaging
Lets face it, sandwich packaging is pretty boring. I don’t know how many sandwiches I’ve bought in my life but I don’t think I’ve ever really seen one that made me go wow. Some are creative but not...
Read MoreAuthor: Kim Hatton
Streets Blue Ribbon Ice Cream
On Youtube this is listed as 1988 but it was actually 1983/4 and I don’t think it ran till 1988 because the jingle made a lot of people a tad uncomfortable – you have to remember the times. Just after this campaign,...
Read MoreCottees Cordial
I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead. So many great campaigns nearly died before they hit the screens – probably still do. This one came out just before the...
Read MoreDo the Right Thing
Another of the classic community service campaigns from the early 80’s. An anti-litter movement began in 1969 in Victoria with the formation of “Keep Australia Beautiful”. Its major anti-littering campaigns...
Read MoreTourism New Zealand – Forever Young
The 2007 incarnation of Tourism New Zealand’s marketing Firstly the launch video Then the commercial shown in Australia
Read MoreYellow Pages
The Yellow Pages advertising from the early 80’s would have to rate as strategically some of the best – not to mention memorable & enjoyable. The Gogomobile commercial The Fly Songs of Love And one of my...
Read MoreDisposable videos one step closer
Many people were underwhelmed when Esquire ran the first eInk cover last year, so there’s been a degree of scepticism about an issue of Entertainment Weekly in September which will carry an ad with an embedded small video...
Read MoreSwiss watch sales continue to decline
Exports of Swiss watches have continued to fall, with July recording a 25.9% decline over the previous year. Overall since January, Swiss watch exports have fallen 26.3% or US6.8 billion. Sales of Swiss watches have been in...
Read MoreBloomingdales makes over main floor at flagship
Bloomingdales in Manhattan are doing a total makeover on their 5500m2 main floor, due to be finished in October 15. To launch the new layout they have organised 525 different events in cosmetics alone through December. The...
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