Yellow Pages
The Yellow Pages advertising from the early 80’s would have to rate as strategically some of the best – not to mention memorable & enjoyable. The Gogomobile commercial The Fly Songs of Love And one of my...
Read MoreAuthor: Kim Hatton
Disposable videos one step closer
Many people were underwhelmed when Esquire ran the first eInk cover last year, so there’s been a degree of scepticism about an issue of Entertainment Weekly in September which will carry an ad with an embedded small video...
Read MoreSwiss watch sales continue to decline
Exports of Swiss watches have continued to fall, with July recording a 25.9% decline over the previous year. Overall since January, Swiss watch exports have fallen 26.3% or US6.8 billion. Sales of Swiss watches have been in...
Read MoreBloomingdales makes over main floor at flagship
Bloomingdales in Manhattan are doing a total makeover on their 5500m2 main floor, due to be finished in October 15. To launch the new layout they have organised 525 different events in cosmetics alone through December. The...
Read MoreNew Balance experience store Beijing
New Balance has a long history, at least by US standards, starting in Boston in 1906 when William J. Riley discovered that he could apply the balance system he saw in chickens to arch support in shoes. New Balance have always...
Read MoreLouis Vuitton’s new Singapore Store
When you think about Louis Vuitton you don’t normally thing of particularly innovative store design, but two of their most recent openings have really set a new bar for the brand. In May they opened a store in the Seibu...
Read MoreJetblue’s “all you can jet” pass
JetBlue Airways have launched an innovative new package – a $US599 “all you can fly” ticket for a month in an attempt to jump-start summer and also to increase trial of the airline. What the ticket or pass...
Read MoreJil Sander’s new range for Uniqlo
Jil Sander’s collaboration with Uniqlo – called J+ will hit stores in a few months with price tags starting at arond US25. The Women’s range is around 100 pieces and the Men’s 40. Images of the new range...
Read MoreAnsett Business Class
Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia. Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into...
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