Author: Kim Hatton

Codral Cold Tablets

The “Soldier on” campaign for Codral Cold tablets is listed on YouTube as being 1989 and it was probably still running then, but it was actually created in 1983/4 by Ogilvy & Mather Sydney.

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Meadow Lea

Margarine was still relatively new in the 70’s & early 80s and most of the ads focussed on its health benefits. The category was generally seen as negatively motivated with people buying margarine to avoid the...

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Sussan

The now famous “this goes with that, at Sussan” campaign first started in 1979 and continued for probably 20 years as their slogan.

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C’mon Aussie C’mon

The C’mon Aussie C’mon campaign dates back to 1978 and was written by Mojo for the Channel 9 network. This particular version is from the 80s when they introduced the Supertests. This one comes from around...

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Aussie Bonds

Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN. This campaign dates back to the early 80’s and was successful due to a combination of a very simple...

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Liptons

The whole “jiggler” idea actually started back in the late 70’s with this ad. But it wasn’t until the early 80’s that we got the internally memorable “everybody’s jiggling”...

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