Macleans Toothpaste
Hans Poulsen originally created the jingle and the account was handled by O&M Sydney. A later version from 1981 And a later one listed as 1985 but from memory it was actually created in 1984
Read MoreAuthor: Kim Hatton
Tourism Victoria
The Tourism Victoria jigsaw campaign “you’ll love every part of Victoria” really became the tourism campaign against which most tourism bodies in Australia measured themselves. It was an amazingly subtle and...
Read MoreUniqlo opens at Ion Orchard
Uniqlo has opened a new Singapore Store at Ion Orchard. The store is across two levels and is approx 1,000m2. To celebrate the opening of the new store, Uniqlo previewed their Fall/Winter 2009 range two weeks ahead of Japan....
Read MoreDemonstrations & Tastings do work
Interactivity & engagement are becoming increasingly critical to retail success, particularly in airports. When you have food involved, such as a chocolate store or fine food usage, this of course involves tasting...
Read MorePrada’s new pop-up concept store
Alright, “pop-up” is probably not the best term to use when describing this new Prada store, but it is only open for 5 months. The store is at Place Beauvau in Paris and the design by Roberto Baciocchi is inspired...
Read MoreCodral Cold Tablets
The “Soldier on” campaign for Codral Cold tablets is listed on YouTube as being 1989 and it was probably still running then, but it was actually created in 1983/4 by Ogilvy & Mather Sydney.
Read MoreMeadow Lea
Margarine was still relatively new in the 70’s & early 80s and most of the ads focussed on its health benefits. The category was generally seen as negatively motivated with people buying margarine to avoid the...
Read MoreC’mon Aussie C’mon
The C’mon Aussie C’mon campaign dates back to 1978 and was written by Mojo for the Channel 9 network. This particular version is from the 80s when they introduced the Supertests. This one comes from around...
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