Life Be In It
The Life. Be in it campaign started back in the 70’s with the family and a series of ads which focussed on activities people (particularly families) could do. Norm was originally created as one of the animated characters...
Read MoreAuthor: Kim Hatton
Packaging products with free giveaways can backfire
Michael A. Kamins (Stony Brook University-SUNY), Valerie S. Folkes (University of Southern California), and Alexander Fedorikhin (Indiana University) are releasing an study in the December 2009 edition of Journal of Consumer...
Read MoreNew concept in Pharmacy design
Lets face it, drugstores & pharmacies normally look pretty average. Not so the new design for Conde Lumiares in Spain. The old store design looked pretty typical, low suspended ceilings at a single height, conventional...
Read MoreSales & Travel Retail
Going on Sale is generally not an option with Travel Retail. Specials sure but not having a sale. Landlords will rarely let you do it because it downgrades the entire look of the airport or precinct. That however doesn’t...
Read MoreThe Psychology of Sales & why they work
All women know that nothing beats a sale, and most men have had this fact clearly & regularly explained to them. But why do they work so well, even in the midst of an economic crisis? Emotional Investment – it takes...
Read MoreBarcelona Airport Terminal 1 run down
With the new Barcelona Airport T1 due to open in matter of days, I thought it worthwhile taking a look at what it will contain. Firstly to put some context on this, the terminal is designed to cater to 25 million passengers. To...
Read MoreMore Vending Machines – from shoes to books
Everybody knows how much I love vending machines, particularly for airports and hotels. They take up very little space, have little or no staff costs, can delivery huge entertainment value and very importantly can deal with the...
Read MoreMini-bars aren’t what they used to be
The days of hotel minibars stocking overpriced softdrinks and miniature spirits are thankfully passing. These days you see a surprising range of things in your minibar – some which make you scratch your head, some that are...
Read MoreNew self-chilling can
A new self-chilling can could be a boon for airlines, airports and indeed any retail location. Currently, selling chilled drinks not only requires bulky refrigerators but also power outlets or a generator. This may be a thing of...
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