Twitter – why 140 characters?
Ashton Kutcher, during his ground breaking victory over CNN to reach 1 million followers – why is twitter 140 characters anyway? Good question, we’ve all just come to accept that’s what it is but why? Its...
Read MoreAuthor: Kim Hatton
Flying JetPaws – JetBlue playing to pet lovers
Whilst most airlines are increasing charges for overweight people, bags, pets and anything else they can think of, JetBlue is taking the opposite tack and incentivising people to bring their pets on holidays. JetBlue’s new...
Read MoreRetailers losing customers due to long queues
Customers are fed up with long queues in stores and retailers are losing business because of it, according to a recent survey. The Australian Queuing Behavior Survey by MasterCard Worldwide has revealed that over two-thirds (67...
Read MoreWiping Out Memory Response To Fear Stimulus
Banishing a fear-inducing memory might be a matter of the right timing, according to new research. Marie Monfils, an assistant professor of psychology at The University of Texas at Austin, has taken advantage of a key time when...
Read MoreGay and Lesbian Leisure travellers – a $2 billion market
According to Roy Morgan Single Source, 2.4% of Australians aged 14 or over, or approximately 424,000 people, consider themselves to be homosexual. Of Gay and Lesbian Australians, 72.4% took a leisure trip of one or more nights...
Read MoreWomen’s Spending Fluctuates Across The Menstrual Cycle
Women’s spending become more impulsive and less controlled as their monthly period approaches. Hormonal fluctuations, psychologists say, may lead to women spending more than they can afford, buying unwanted goods or...
Read MoreStaggered seating coming to Delta Airlines
Its been a long time since we’ve really seen anything “different” in airline seating, but Delta’s new Staggered seating has the potential to create real change in economy cabins. Delta will soon have new...
Read MoreBakers Delight use RFID’s for conference management
At a recent conference in Cairns, Bakers Delight used RFID cards, which delegates wore around their necks, to track which events they attended. The cards were apparently used to create competition amongst franchisees to boost...
Read MoreShoppers can control purchasing better the more they’re exposed
A recent study in the Journal of Consumer Research dealt with how consumers become better at self-regulating purchases the more they’ve been exposed to similar options before. It was proposed as a way of enabling people to...
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