Author: Kim Hatton

McDonalds goes unbranded in Japan

McDonalds launched a campaign to bring the quarter pounder to Japan which has an interesting twist – converting two of their locations in Tokyo into exclusive Quarter Pounder shops but totally without any McDonalds...

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Barbie flagship store opening in Shanghai

Barbie are opening a 3400m2 flagship store along Shaghai’s trendy Huai Hai Rd. Mattel has invested over $US30 million too set up the first Barbie worldwide flagship store. They’ve also developed a new set of Asian...

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Mastercard release Diamond card

With the desire to demonstrate one’s status growing stronger and wealth levels increasing, its becoming increasingly hard to “brand” oneself as “wealthy” I guess.  If platinum cards are becoming...

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