From Japan Today vis Gizmodo Australia
Nielson & NeuroFocus have launched a new service in Japan where they analysis the brainwaves of respondents looking at advertisements. They essentially monitor the degree to which ads attract attention and generate emotional responses – and presumably which bits of the ads do.
Luxury has always operated by a different logic than the rest of the market. Where most consumption responds to price, luxury responds to meaning. The relationship between cost and demand runs in directions that conventional economics finds awkward. Price increases...
Travel isn’t declining. It’s becoming more deliberate. The question travellers are asking at the start of the process has quietly changed, and it’s reshaping the industry in ways aggregate demand figures don’t show.
Consumers aren’t being irrational. They’re being adaptive. Kim Hatton on why customer behaviour has changed and what that means for commercial strategy and pricing models.