From Japan Today vis Gizmodo Australia

From Japan Today vis Gizmodo Australia

Nielson & NeuroFocus have launched a new service in Japan where they analysis the brainwaves of respondents looking at advertisements. They essentially monitor the degree to which ads attract attention and generate emotional responses – and presumably which bits of the ads do.

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Luxury isn't collapsing under pressure. It's reorganising around a different kind of strength. Here's what that actually means.

Luxury Under Pressure

Luxury has always operated by a different logic than the rest of the market. Where most consumption responds to price, luxury responds to meaning. The relationship between cost and demand runs in directions that conventional economics finds awkward. Price increases...

The headline numbers still look strong. The decision-making process behind them has fundamentally changed.

When Travel Becomes a Calculation

Travel isn’t declining. It’s becoming more deliberate. The question travellers are asking at the start of the process has quietly changed, and it’s reshaping the industry in ways aggregate demand figures don’t show.

The data is good. The segmentation is sophisticated. And the customer keeps confounding expectations. The problem isn't the model. It's what the model assumes about the environment.

When the Customer Stops Behaving

Consumers aren’t being irrational. They’re being adaptive. Kim Hatton on why customer behaviour has changed and what that means for commercial strategy and pricing models.