From Japan Today vis Gizmodo Australia
Nielson & NeuroFocus have launched a new service in Japan where they analysis the brainwaves of respondents looking at advertisements. They essentially monitor the degree to which ads attract attention and generate emotional responses – and presumably which bits of the ads do.
The frustration with institutions isn’t wrong. But the explanation usually is. The problem isn’t political will or institutional timidity. It’s a design built for a world that no longer exists.
Efficiency built the care systems we have. It is not sufficient to sustain them through what’s coming. The pressures arriving into health and aged care are structural, not cyclical, and the response needs to match.
The model is sound. The assumptions have been stress-tested. And the project is still harder to deliver than the numbers suggested. The problem isn’t the modelling. It’s what the model assumes about the world.