From Japan Today vis Gizmodo Australia
Nielson & NeuroFocus have launched a new service in Japan where they analysis the brainwaves of respondents looking at advertisements. They essentially monitor the degree to which ads attract attention and generate emotional responses – and presumably which bits of the ads do.
Most people believe they are making independent decisions. In reality, they are responding to systems they cannot see. From algorithms to economic structures to social norms, the real driver of behaviour is rarely the individual—it’s the environment shaping what feels possible, reasonable, or true.
Most environments are designed to stimulate. The most effective ones do the opposite. Calm doesn’t slow decisions—it improves them.
Some environments push behaviour. Others remove the need to push at all. The difference lies in how friction is designed—or eliminated.