Ikea street graffiti campaign

  As a flow-on from the Milan design fair, Ikea set loose a team of street artists in Milan to stick B&W stenciled figures on subway ads (it had already bought), turnstiles, steps etc.  It was all with agreement from the metro system and, one presumes,...
SpoonLidz – an idea which deserves more attention

SpoonLidz – an idea which deserves more attention

SpoonLidz(tm) is one of those remarkably simple “why didn’t someone think of it first” innovations. Basically it replaces on-pack spoons with something which is : built into the packaging itself (so  less storage space required), more sanitary...

Coca Cola Immersive brand experience

In celebration of Coca-Cola’s 125th anniversary, they created an immersive “future room” concept at the Turkish modern art museaum Santralistanbul.  It was 90m2 with 270 degree projection mapping and a show lasting around 4 minutes showcasing...

Sponsored airport gates

Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei creates some interesting ideas. I don’t know whether the airport is generating revenue from Hello Kitty branding...
Hard Yakka

Hard Yakka

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I recall correctly was written by Mike Brady, was mixed and remixed for a good 10+ years. From 1989 From 1995 Early...
Turquoise 2010 colour of the year

Turquoise 2010 colour of the year

Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those colours.  Either way we’re likely to see lots of turquoise in 2010, both in products and retail outlets. “Turquoise...