The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every mother tells their child (though...
Take me away please P&O was created by John Bevins but in the 80’s the account was handled by O&M. I remember another classic media planning gaff with P&O where a spot was placed in the Sunday Movie “Voyage of the Damned” – good...
This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then. The agency thought it was tired, the client thought it was tired –...
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small ultra-light advertising banners to 200 flies using wax. The banners fell off after a few hours so no harm to the flies...
Before “I still call Australia Home” and the Australian Children’s Choir commercials Qantas were “the spirit of Australia, the flying kangaroo”. This commercial is from 1983.
A beautiful campaign from the 90’s which was just haunting in its music. The audio is of a classic Maori love song called “Pokarekare Ana” sung by New Zealand’s very own Dame Kiri Te Kanawa in her absolutely unique voice Another version sung by...
