On Youtube this is listed as 1988 but it was actually 1983/4 and I don’t think it ran till 1988 because the jingle made a lot of people a tad uncomfortable – you have to remember the times. Just after this campaign, Streets started to create the...
I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead. So many great campaigns nearly died before they hit the screens – probably still do. This one came out just before the Cottee’s 007 1/2 campaign which...
Another of the classic community service campaigns from the early 80’s. An anti-litter movement began in 1969 in Victoria with the formation of “Keep Australia Beautiful”. Its major anti-littering campaigns “Do the right thing” and...
The 2007 incarnation of Tourism New Zealand’s marketing Firstly the launch video Then the commercial shown in Australia
The Yellow Pages advertising from the early 80’s would have to rate as strategically some of the best – not to mention memorable & enjoyable. The Gogomobile commercial The Fly Songs of Love And one of my favourites – Roboto The “Not Happy...
Many people were underwhelmed when Esquire ran the first eInk cover last year, so there’s been a degree of scepticism about an issue of Entertainment Weekly in September which will carry an ad with an embedded small video screen for Pepsi & CBS. The...
