This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had...
This campaign from 2004 created a bit of a fuss, particularly the canoe ad. The Advertising Standards Bureau issued a complaint based on ” “Because it is a bit ‘dangerous’.” “Some crazy person would get out there and do it just like that.”. The agency...
The original Antz Pantz campaign was created by Mara Marich & Sarah Barclay from The Campaign Palace. Iain Mackenzie was the director. In 2003 the campaign was essentially remade or updated by Whybin TBWA and again directed by Ian McKenzie. Rather than real live...
The Feminine Hygiene product category was probably one of the hardest to work on in the 80’s particularly as most of the product managers were men. Having to sit through a bloke describing the benefits of a “silky smooth cover” was little short of...
This was another campaign & jingle in the 80’s which just got into your head and wouldn’t leave. The campaign itself went on for around a decade. From very vague memory (hey it was a long time ago!) this campaign was created when the Citizens Military...
Another classic from the early 80’s, though the campaign itself started in the late 70’s written (if I recall correctly) by Peter Carey. I remember scheduling this in a Sunday night movie without first checking what the movie was – turned out to be...
