Much has been written & researched about the psychology of colour and its application to retail environments. The general rule of thumb being to choose colours which support both the shopper experience & the psychological headspace you want to draw out in the...
Holiday Inn this month “launched” their brand “relaunch” which involves refreshing over 3,200 hotels by the end of 2010, new brand standards, touchpoints and of course a new logo & ads. Whilst Holiday Inn perhaps hasn’t grown as fast...
I spend a lot of time in airports & visit a lot of different airports. I know a fair bit about what goes on behind the scenes in them, particularly with airport development, and the amount of money which goes into designing signage. Which is perhaps why I’m...
With aeronautical revenue declining in the face of dropping pax numbers, airports are not only looking for new ways of generating money but also ways of saving it. Some of gotten pretty innovative. The Cochin International Airport in India is growing medicinal plants...
There are many uses for people tracking in retail areas, from simple people counting to determining customer flow, dwell time etc. This weekend at a rock festival in Brussels, bluetooth technology is being used to observe the movement of tens of thousands of festival...
OK I know smoking is a bad habit but the simple fact is that many people still smoke. In airports this becomes a bit of an issue, particularly transit airports. The typical smoking rooms are nothing short of disgusting and whilst smokers may arguably be ill-concerned...
