The main problem is that it doesn’t really smell – it would work far better in an airport environment if it gave of some of the smell of a freshly cooking pizza. Who could resist in arrivals after getting off a long flight and whilst waiting for your...
The “broken window” theory has been around for ages. It was based originally on an observation of old buildings – if a broken window isn’t repaired promptly that it acts like an invitation for vandalism. The theory was the basis of...
Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people...
