This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had...
Pop-up retail isn’t new by any means but its not seen that much in airports except as casual leasing in “spare” space. What is interesting is how its being handled in a new store opening soon at Glasgow Airport. They’ve leased a shop to...
This campaign from 2004 created a bit of a fuss, particularly the canoe ad. The Advertising Standards Bureau issued a complaint based on ” “Because it is a bit ‘dangerous’.” “Some crazy person would get out there and do it just like that.”. The agency...
The original Antz Pantz campaign was created by Mara Marich & Sarah Barclay from The Campaign Palace. Iain Mackenzie was the director. In 2003 the campaign was essentially remade or updated by Whybin TBWA and again directed by Ian McKenzie. Rather than real live...
The Feminine Hygiene product category was probably one of the hardest to work on in the 80’s particularly as most of the product managers were men. Having to sit through a bloke describing the benefits of a “silky smooth cover” was little short of...
I have to admit when I first saw this concept I nearly threw up but at the same time was amused and intrigued. I hadn’t really thought about where the line between fun & bad taste lay with themed food establishments but certainly “Modern Toilet”...
