Another classic from the early 80’s, though the campaign itself started in the late 70’s written (if I recall correctly) by Peter Carey. I remember scheduling this in a Sunday night movie without first checking what the movie was – turned out to be...
Lets face it, sandwich packaging is pretty boring. I don’t know how many sandwiches I’ve bought in my life but I don’t think I’ve ever really seen one that made me go wow. Some are creative but not terribly practical or they don’t deal to...
On Youtube this is listed as 1988 but it was actually 1983/4 and I don’t think it ran till 1988 because the jingle made a lot of people a tad uncomfortable – you have to remember the times. Just after this campaign, Streets started to create the...
I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead. So many great campaigns nearly died before they hit the screens – probably still do. This one came out just before the Cottee’s 007 1/2 campaign which...
Another of the classic community service campaigns from the early 80’s. An anti-litter movement began in 1969 in Victoria with the formation of “Keep Australia Beautiful”. Its major anti-littering campaigns “Do the right thing” and...
The 2007 incarnation of Tourism New Zealand’s marketing Firstly the launch video Then the commercial shown in Australia
