The Yellow Pages advertising from the early 80’s would have to rate as strategically some of the best – not to mention memorable & enjoyable. The Gogomobile commercial The Fly Songs of Love And one of my favourites – Roboto The “Not Happy...
Many people were underwhelmed when Esquire ran the first eInk cover last year, so there’s been a degree of scepticism about an issue of Entertainment Weekly in September which will carry an ad with an embedded small video screen for Pepsi & CBS. The...
Exports of Swiss watches have continued to fall, with July recording a 25.9% decline over the previous year. Overall since January, Swiss watch exports have fallen 26.3% or US6.8 billion. Sales of Swiss watches have been in significant decline since the end of 2008...
Bloomingdales in Manhattan are doing a total makeover on their 5500m2 main floor, due to be finished in October 15. To launch the new layout they have organised 525 different events in cosmetics alone through December. The renovations apparently are costing between...
New Balance has a long history, at least by US standards, starting in Boston in 1906 when William J. Riley discovered that he could apply the balance system he saw in chickens to arch support in shoes. New Balance have always been proud of their somewhat quirky start...
When you think about Louis Vuitton you don’t normally thing of particularly innovative store design, but two of their most recent openings have really set a new bar for the brand. In May they opened a store in the Seibu department store in Ikebukuro Japan. It...
