1/3rd travellers influenced by frequent flier programmes

1/3rd travellers influenced by frequent flier programmes

According to the Visa & PATA “Determining Travel Preferences in 2009 & Beyond” survey, one in three respondents are heavily influenced by frequent flier programmes. This was strongest in China (49%), Hong Kong (47%) & Korea (44%). As would...
New travel cash card

New travel cash card

Commonwealth Bank have just launched a new Travel Money Card. It allows you to purchase USD, British pounds, Euros, AUD, NZD or Canadian dollars and fix the exchange rate. The card is accepted anywhere Mastercard works, so unlike the Travelex card, this one will work...
Goldfish Hotel opens at Schipol

Goldfish Hotel opens at Schipol

You read it right, Schipol Airport has opened a “goldfish hotel”. Now I know I’m the first to complain about the lack of innovation in airport retail offerings so I suppose I should applaud the creativity in this concept, but I’m afraid...
Gold Vending Machine at Frankfurt Airport

Gold Vending Machine at Frankfurt Airport

New to Frankfurt Airport – a vending machine which dispenses gold bars. The prototype was trialed at Frankfurt Airport and is now being rolled out to 500 locations around Germany. It can dispense 1g, 5g & 10g gold bars/coins. The 1g wafer thin piece sells...

JetBlue marketing with YouTubers

JetBlue showed again its brand integrity, spending money on what matters to customers & saving it on what doesn’t. This week it decided to promote its first flight into Los Angeles International Airport by packing YouTube celebrities in the plane to document...
Coach developing new brand?

Coach developing new brand?

The Creative Director of Coach, Reed Krackoff, hasn’t really drawn attention to himself the way other Creative Directors have in the fashion industry. This however might be changing. Coach have apparently registered new Trademarks for “Reed”,...