Taste dialects

Taste dialects

Consumer tastes vary wildly around the world, and even within countries there can be marked differences in favoured flavours and textures.  A new study conducted for Costa Coffee by food psychologist Greg Tucker and the University of Nottingham’s Flavour...
New Swatch design NYC

New Swatch design NYC

I’ve always been both fascinated and fond of the whole swatch story.  They entered the market around 83-84 and caught on quickly because they were fun, fashionable and affordable.  The meaning of the name “Swatch” was a derivative of “second...
Vosges Haut-Chocolat at Chicago O’Hare

Vosges Haut-Chocolat at Chicago O’Hare

Most airports have chocolate shops these days, its one of the fastest growing travel retail categories. Aside from Brussels and to some degree Zurich though, I haven’t found many airport chocolate shops which really impressed me – which stood out as...
Diesel store campaign

Diesel store campaign

Its good to see a brand take a marketing campaign so thoroughly into its store presentation. Diesel recently launch its “Extreme Weather” campaign and quite literally subjected its Carnaby St Store to the concept, almost destroying it.  Some say it looks...
Farmers using vending machines to sell produce

Farmers using vending machines to sell produce

Its a problem in regional areas and also in small airports, convenience stores aren’t cheap to run and in many locations convenience can’t be achieved cost effectively because of small volumes. In these markets small farmers get caught in a catch 22...
Uniqlo’s +J range a roaring success

Uniqlo’s +J range a roaring success

There really can be no doubt now that Uniqlo’s +J range by Jull Sander is working and working remarkably well. The range gives a glimpse at what happens when a high-end designer with a penchant for tailoring & quality fabrics successfully meets with true...