Its good to see a brand take a marketing campaign so thoroughly into its store presentation. Diesel recently launch its “Extreme Weather” campaign and quite literally subjected its Carnaby St Store to the concept, almost destroying it. Some say it looks just awful – personally, it makes you stop and look and isn’t that a large part of what its all about?
Why Institutions Feel Slower Than the World Around Them
The frustration with institutions isn’t wrong. But the explanation usually is. The problem isn’t political will or institutional timidity. It’s a design built for a world that no longer exists.


