Its good to see a brand take a marketing campaign so thoroughly into its store presentation. Diesel recently launch its “Extreme Weather” campaign and quite literally subjected its Carnaby St Store to the concept, almost destroying it. Some say it looks just awful – personally, it makes you stop and look and isn’t that a large part of what its all about?
The frustration with institutions isn’t wrong. But the explanation usually is. The problem isn’t political will or institutional timidity. It’s a design built for a world that no longer exists.
Efficiency built the care systems we have. It is not sufficient to sustain them through what’s coming. The pressures arriving into health and aged care are structural, not cyclical, and the response needs to match.
The model is sound. The assumptions have been stress-tested. And the project is still harder to deliver than the numbers suggested. The problem isn’t the modelling. It’s what the model assumes about the world.