Optical illusions: Variety makes us perceive smaller quantities

Optical illusions: Variety makes us perceive smaller quantities

Here’s another reason why dieters should avoid all-you-can-eat buffets: When faced with a large variety of items, consumers tend to underestimate how much of each item is present, according to a new study in the Journal of Consumer Research. Authors Joseph P....

Study into happiness & media

Did you know that newspapers are the media of choice for social, happy people? This US study looks into how mood affects what media we consume. Analysing 30 years worth of national research, the University of Maryland reports that TV consumption contributes to...
Proof newspaper ads work

Proof newspaper ads work

The newspaper industry has for many years said that newspapers are an effective advertising medium. Now, for the first time, the industry has the quantitative evidence to prove it. The Newspaper Works today launched a new advertising effectiveness metric designed...
Dynamic Price Signage & Upselling

Dynamic Price Signage & Upselling

Tether systems to provide security for higher end products are pretty common now, even more advanced systems like MTI’s Freedom Universal which is able to deliver variable power to devices so people can truely interact with products. What is new however is to...
V Australia onto a winner?

V Australia onto a winner?

V Australia’s strategy of attracting passengers by boasting the widest seats of any carrier flying from Australia to LA seems to be working. In an interesting approach from what many saw to be a “foreign” airline in the beginning, V Australia have...