A recent study done by Sam K Hui (NYU), Eric T Bradlow & Peter S Fader (UPenn) indicated that whilst consumers are attracted to crowded stores and areas of stores, they are less likely to make a purchase once they arrive. They also found that the more time people...
Micro expressions are involuntary fleeting expressions of emotion which sometimes last as short as 1/125th of a second. With the popularity of the TV series “Lie to Me” they’ve become all the rage, with people thinking they can use them to detect...
New research in from the US looks at what is called the “inhibition of return” which is a fancy way of saying our attention is less likely to return to objects or places we’ve already viewed. Research on inhibition isn’t new but what’s...
Customers are fed up with long queues in stores and retailers are losing business because of it, according to a recent survey. The Australian Queuing Behavior Survey by MasterCard Worldwide has revealed that over two-thirds (67 per cent) of consumers abandon their...
Banishing a fear-inducing memory might be a matter of the right timing, according to new research. Marie Monfils, an assistant professor of psychology at The University of Texas at Austin, has taken advantage of a key time when memories are ripe for change to...
Women’s spending become more impulsive and less controlled as their monthly period approaches. Hormonal fluctuations, psychologists say, may lead to women spending more than they can afford, buying unwanted goods or feeling out of control with money. Professor...
