Category: Culture and Community

Why Big Business Struggles to Belong in Small Towns

When big business arrives in a small town, success isn’t measured only in sales. Southerly Ten’s patience in Gippsland shows how trust can be earned, while Woolworths and Bendigo Bank reveal how quickly it can be lost. Small towns measure belonging not in quarters, but in decades. This article explores why culture, memory, and legitimacy matter more than profit when corporates cross the town gate.

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