A new idea coming out of Japan – roads which can play sounds or messages when you drive over them.(image: gigdoggy)

GigDoggy: “A Japanese engineer by the name of Shizuo Shinoda was the first to come up with the brilliant idea of transforming roads into a playback medium. The system works by cutting thousands of little grooves in the asphalt that produce a sound when a vehicle drives over them. The grooves are a few millimeters deep and 6 to 12 millimeters wide, and the closer you bring them together the higher the pitch will be when driven over. Production cost is about $20 000. Mr Shinoda got the idea by driving his car over markings a bulldozer had previously scraped off a street and realized he was generating a series a tones.”

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.

Swiss Cheese Thinking: From Disaster Metaphor to Strategic Advantage

Swiss Cheese Thinking: From Disaster Metaphor to Strategic Advantage

We use the Swiss Cheese Model to explain how failures happen—but what if we flipped it? This article explores how Swiss Cheese Thinking can transform traditional strategic planning into a resilience-based, investor-grade framework that absorbs shocks instead of collapsing under them.

The Ancient Enemy: How a 3,000-Year-Old Story Shapes Today’s Middle East

The Ancient Enemy: How a 3,000-Year-Old Story Shapes Today’s Middle East

There’s a moment that keeps coming back to me from October 2023. Netanyahu, standing before Israeli troops, invoking a three-thousand-year-old biblical commandment: “Remember what Amalek has done to you.” Most heard heated rhetoric. But for those listening carefully—it was something far more specific.