Smart Signage that can recognise gender

genderrecognitionThe Singpore Agency for Science & Technology & Research has developed new technology that can identify the gender of a person.

The technology uses complex algorithms to differentiate facial features of males & females.

So what, I hear you say … well consider the application for marketing & for retail. What if you could change your message according to the gender of the person viewing it? For advertising posters in shopping centres, transit locations & airports, you could show a different ad depending on the person looking. In stores you could start to fine-tune your message based on the customer’s gender. You could change the way prices are presented, the colour of the signage, the words used – all to maximise response.

This new technology is going into another test phase toward the end of the year but hopefully may be available commercially in a few years time.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When a town becomes the Shock Absorber

When a town becomes the Shock Absorber

The closure of AKD’s Yarram mill is more than a job loss. It’s a systemic emergency that exposes how vulnerable small towns become when economic shocks arrive without a formal response system. Yarram’s community is already mobilising, but goodwill alone can’t carry what should be a structured, predictable framework for regional crises.