jetBlue “All-You-Can-Jet” pass returning?

jetblue2kh124Earlier this year, jetBlue offered the “All-You-Can-Jet” pass for 30 days (Sep 8 – Oct 8) for $599. It was a great deal for frequent flyers and it also became the linchpin of their social media campaign over the period, with passholders tweeting & blogging about where they were travelling as part of this deal.

jetBlue invited some of the passholders, particularly those who’d really pushed it to the max, along to the jetBlue corporate retreat on Wednesday to talk about their experiences using the pass.  There, jetBlue execs promised that they would be bringing back the pass next year “sometime”.  So those of you who missed out this year, start keeping your eyes and ears out.

Reblog this post [with Zemanta]
Demonstrations & Tastings do work

Demonstrations & Tastings do work

Interactivity & engagement are becoming increasingly critical to retail success, particularly in airports. When you have food involved, such as...

A great idea for airport food

A great idea for airport food

Lets face it, most airport food is boring. Unless you're in the US or Europe on a short haul flight (so they don't serve much in the way of food)...

Colour in airport retail design

Colour in airport retail design

Much has been written & researched about the psychology of colour and its application to retail environments. The general rule of thumb being to...