Life Be In It

The Life. Be in it campaign started back in the 70’s with the family and a series of ads which focussed on activities people (particularly families) could do.

Norm was originally created as one of the animated characters (reflecting the Norm-al man) but over time came to be the focus of the first phase of the campaign.

In the second phase of the campaign Norm was joined by his sister Libby who was essentially the antithesis of Norm.

During the campaign there were also a number of ads created for specific tasks or activities.  One such was the “Join the Crew” commercial aimed at building LBII volunteers.

And others dealing with specific messages such as “Find 30 minutes a Day”

All artwork copyright © 1975-2001 Alex Stitt unless otherwise specified.
Copyright © Recreation Australia Limited 1998-2001
Licensed to Life. Be in it.™ International Pty. Ltd.

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