The “Soldier on” campaign for Codral Cold tablets is listed on YouTube as being 1989 and it was probably still running then, but it was actually created in 1983/4 by Ogilvy & Mather Sydney.
The Evolution of Luxury: From Gold Leaf to Inner Peace
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
