Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular. It used a mascot – the seagull called Sid. The campaign was extended in later years to include sunglasses & shade and became “Slip, Slop, Slap, Seek, Slide”
The campaign was also used in New Zealand where the mascot was a lobster. Some Canadian cities also adapted the campaign.
The campaign was resurrected recently but really misses the beat which made the original jingle one so catchy.
Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...
The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class. The jingle, which if I...
Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...
The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...
