Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular. It used a mascot – the seagull called Sid. The campaign was extended in later years to include sunglasses & shade and became “Slip, Slop, Slap, Seek, Slide”
The campaign was also used in New Zealand where the mascot was a lobster. Some Canadian cities also adapted the campaign.
The campaign was resurrected recently but really misses the beat which made the original jingle one so catchy.
Take me away please P&O was created by John Bevins but in the 80's the account was handled by O&M. I remember another classic media planning...
This campaign was fraught with so much controversy. In the early 80's everyone wanted to ditch it and create a new ad - after all it had been...
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small...
Before "I still call Australia Home" and the Australian Children's Choir commercials Qantas were "the spirit of Australia, the flying kangaroo"....
