Another classic from the early 80’s, though the campaign itself started in the late 70’s written (if I recall correctly) by Peter Carey.

I remember scheduling this in a Sunday night movie without first checking what the movie was – turned out to be “Alice – Portrait of a teenage alcohol”. The ad ran straight after that classic scene where her horse is hit by a car or something.  That mistake took me ages to live down.

JetBlue marketing with YouTubers

JetBlue showed again its brand integrity, spending money on what matters to customers & saving it on what doesn't. This week it decided to...