Smart Signage that can recognise gender

genderrecognitionThe Singpore Agency for Science & Technology & Research has developed new technology that can identify the gender of a person.

The technology uses complex algorithms to differentiate facial features of males & females.

So what, I hear you say … well consider the application for marketing & for retail. What if you could change your message according to the gender of the person viewing it? For advertising posters in shopping centres, transit locations & airports, you could show a different ad depending on the person looking. In stores you could start to fine-tune your message based on the customer’s gender. You could change the way prices are presented, the colour of the signage, the words used – all to maximise response.

This new technology is going into another test phase toward the end of the year but hopefully may be available commercially in a few years time.

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