Another classic from the early 80’s, though the campaign itself started in the late 70’s written (if I recall correctly) by Peter Carey.
I remember scheduling this in a Sunday night movie without first checking what the movie was – turned out to be “Alice – Portrait of a teenage alcohol”. The ad ran straight after that classic scene where her horse is hit by a car or something. That mistake took me ages to live down.
Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...
The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class. The jingle, which if I...
Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...
The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...