Another of the classic community service campaigns from the early 80’s.
An anti-litter movement began in 1969 in Victoria with the formation of “Keep Australia Beautiful”. Its major anti-littering campaigns “Do the right thing” and “Tidy Towns” became well known nationally. “Do the Right Thing” not only ran as community service announcements but McDonalds also supported thee initial campaign with Ronald McDonald.
Another classic from the early 80's, though the campaign itself started in the late 70's written (if I recall correctly) by Peter Carey. I remember...
On Youtube this is listed as 1988 but it was actually 1983/4 and I don't think it ran till 1988 because the jingle made a lot of people a tad...
I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead. So many great campaigns nearly died before...
The 2007 incarnation of Tourism New Zealand's marketing Firstly the launch video Then the commercial shown in Australia