This was another campaign & jingle in the 80’s which just got into your head and wouldn’t leave. The campaign itself went on for around a decade. From very vague memory (hey it was a long time ago!) this campaign was created when the Citizens Military Force changed its name to the Australian Army Reserve and was basically a launch for the new name plus a recruitment push.
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
Trump’s AI images and media theatrics aren’t signs of dementia—they’re a deliberate strategy. What happens when outrage becomes the operating system of politics?
That free cheese cube creates an invisible thread of obligation—the same primal mechanism that once ensured tribal survival now shapes your shopping cart.
How tobacco giants used addiction science to transform snack foods, engineering everything from Doritos to Oreos for maximum craveability.