This was another campaign & jingle in the 80’s which just got into your head and wouldn’t leave. The campaign itself went on for around a decade. From very vague memory (hey it was a long time ago!) this campaign was created when the Citizens Military Force changed its name to the Australian Army Reserve and was basically a launch for the new name plus a recruitment push.
Take me away please P&O was created by John Bevins but in the 80's the account was handled by O&M. I remember another classic media planning...
This campaign was fraught with so much controversy. In the early 80's everyone wanted to ditch it and create a new ad - after all it had been...
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small...
Before "I still call Australia Home" and the Australian Children's Choir commercials Qantas were "the spirit of Australia, the flying kangaroo"....