This was another campaign & jingle in the 80’s which just got into your head and wouldn’t leave. The campaign itself went on for around a decade.  From very vague memory (hey it was a long time ago!) this campaign was created when the Citizens Military Force changed its name to the Australian Army Reserve and was basically a launch for the new name plus a recruitment push.


Air New Zealand

Air New Zealand

A beautiful campaign from the 90's which was just haunting in its music. The audio is of a classic Maori love song called "Pokarekare Ana" sung by...

Australian Made

Australian Made

Many people think of the "Australian Made" campaign as being something relatively new. In fact its not and goes back to the very early 80's and the...

Armpit advertising

Armpit advertising

I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a...

Decore

Decore

In the mid 80's the commercials got a lot more adventurous and few more so than Decore particularly as it was a family product. This one has to rate...