Carefree Tampons

The Feminine Hygiene product category was probably one of the hardest to work on in the 80’s particularly as most of the product managers were men.  Having to sit through a bloke describing the benefits of a “silky smooth cover” was little short of hysterical – let alone the product benefit explanations of widthways vs lengthways expansion.
Back in those days you used to have to place feminine hygiene ads after 8:30pm at night as “adults only”.