The whole “jiggler” idea actually started back in the late 70’s with this ad.
But it wasn’t until the early 80’s that we got the internally memorable “everybody’s jiggling” campaign which went on for over a decade in different forms.
Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...
The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class. The jingle, which if I...
Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...
The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...