This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then. The agency thought it was tired, the client thought it was tired – problem was the consumers didn’t. The ad continued to survive for a few more years but a new campaign was developed for the Amex cards which I guess gave everyone something to play with.
Coca Cola Immersive brand experience
In celebration of Coca-Cola's 125th anniversary, they created an immersive "future room" concept at the Turkish modern art museaum Santralistanbul....
