This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then. The agency thought it was tired, the client thought it was tired – problem was the consumers didn’t. The ad continued to survive for a few more years but a new campaign was developed for the Amex cards which I guess gave everyone something to play with.
Holeproof Underdaks
The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...
