This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.
Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN. This campaign dates back...
The whole "jiggler" idea actually started back in the late 70's with this ad. But it wasn't until the early 80's that we got the internally...
Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular. It used a mascot - the seagull called Sid. The...
“Harmony Between Man, Nature and Machine” is the Prius promise - something we've all heard before but rarely has it been better executed than in...