Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN.

This campaign dates back to the early 80’s and was successful due to a combination of a very simple message, a catchy jingle and tapping into Australia’s nationalistic pride at the time.

The Evolution of Luxury: From Gold Leaf to Inner Peace

The Evolution of Luxury: From Gold Leaf to Inner Peace

Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.