This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time.  What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.

 

JetBlue marketing with YouTubers

JetBlue showed again its brand integrity, spending money on what matters to customers & saving it on what doesn't. This week it decided to...